Verticals
Planning & Release
Plan Smarter. Place Strategically. Perform Exceptionally.
At Prabhatam, we understand that effective advertising is not just about where you advertise—it’s about when, how, and to whom. That’s why we offer comprehensive Media Planning & Strategic Ad Placement Services that ensure your brand reaches the right audience, at the right time, through the most impactful channels.
Our Approach to Media Planning
We dive deep into your brand’s objectives, target demographics, and market behavior to design a media mix that delivers measurable ROI. Our planning focuses on:
- Audience Segmentation & Targeting
- Media Budget Allocation
- Campaign Timeline Structuring
- Channel Optimization (TV, Print, Outdoor, Digital, OTT, etc.)
Strategic Ad Placement Services
With decades of industry expertise, we ensure your campaigns are placed in high-impact zones—be it a front-page newspaper slot or a prime-time TV ad. Our services include:
- Print Ad Placement (National & Regional)
- Television & Radio Buying
- Out-of-Home (OOH) & Transit Media
- Digital Media Buying (Google, Meta, OTT platforms)
Strategy
Crafting Campaigns That Connect.
At Prabhatam, we are at the forefront of the digital marketing landscape—designing integrated media strategies that drive engagement, visibility, and measurable impact. Whether you’re building brand awareness or driving conversions, our media strategies ensure every campaign is rooted in research, powered by creativity, and optimized for performance.
Cross-Channel Strategy Development
From digital to traditional platforms, we harmonize your brand message across:
- Social Media
- Search Engines (Google, Bing)
- Programmatic Display & Video
- OTT & Connected TV
- Print, TV, Radio & OOH (if part of the campaign)
Digital Media Planning
Audience Intelligence & Targeting
We create data-backed media plans tailored to your business goals—ensuring the right message reaches the right people on the right platforms.
Our media strategies leverage insights from:
- Demographics & Psychographics
- Geo-behavioral Patterns
- Platform-specific Engagement Trends
- Lookalike & Custom Audience Segments
Performance Optimization
We don’t just launch campaigns—we monitor and fine-tune them continuously using:
- Real-time Analytics
- A/B Testing
- Attribution Modeling
- KPI-Based Reporting
Events
Creating Experiences That Resonate.
At Prabhatam, we don’t just manage events—we craft unforgettable experiences. With unmatched expertise in event planning and execution, we ensure your brand moments are impactful, seamless, and leave a lasting impression.
From high-profile corporate summits to dynamic product launches and glamorous industry galas, our event management team delivers precision, creativity, and flawless execution at every stage.
Corporate Events
- Business Conferences & Seminars
- Annual General Meetings (AGMs)
- Leadership Offsites & Strategy Meets
- Award Ceremonies
Government & Public Events
- Large-scale Public Gatherings
- Political Summits & Campaigns
- Cultural Events & Celebrations
- Protocol Management
Brand & Product Launches
- High-impact Venue Curation
- Stage Design & AV Setup
- Media Coverage & Influencer Outreach
- Guest Management & Logistics
Exhibitions & Trade Shows
- Booth Design & Fabrication
- Exhibitor Coordination
- Lead Generation & Engagement Strategies
Digital Media
Where Innovation Meets Impact.
At Prabhatam, we bring unmatched digital marketing expertise to the table—transforming ideas into measurable results. Our digital media services are designed to build brand visibility, engage audiences, and drive performance across every online touchpoint.
Whether you’re launching a campaign, amplifying brand awareness, or growing your digital footprint, our team ensures your presence stands out in today’s dynamic digital landscape.
Social Media Strategy & Management
- Platform-Specific Campaigns (Meta, Instagram, LinkedIn, X)
- Content Creation & Calendar Planning
- Community Building & Engagement
- Paid Social Ads for Lead Generation & Awareness
Online Reputation Management (ORM)
- Brand Monitoring & Response
- Review Management
- Crisis Response Planning
- Sentiment Analysis
Search Engine Optimization (SEO)
- On-Page & Off-Page SEO
- Technical Audits
- Keyword Strategy
- Content Optimization
Web & App Promotions
- Mobile App Install Campaigns
- Website Traffic & Engagement Campaigns
- Influencer Collaborations
- Analytics Integration & Reporting
Performance Marketing
- Google Search & Display Ads
- YouTube Video Ads
- Shopping & Retargeting Campaigns
- Conversion Rate Optimization (CRO)
OOH & DOOH
Impactful Visibility. Maximum Reach.
At Prabhatam, we specialize in creating high-impact outdoor advertising experiences that capture attention and leave a lasting impression. With exclusive consortium rights across a wide range of media assets in Delhi NCR, we offer unmatched access and visibility for your brand in key urban zones.
Whether it’s traditional Out-of-Home (OOH) formats or dynamic Digital Out-of-Home (DOOH) displays, our advertising solutions are designed to drive awareness, footfall, and recall at scale.
Our OOH & DOOH Media Assets Include
- Wall Wraps & Panels
- Public Utility Branding
- LED Video Walls & Digital Screens
- Transit Media (Buses, Autos, Metro Panels)
- Pole Kiosks & Unipoles
- Mall Branding & Ambient Media
Why Choose Prabhatam for OOH Campaign?
- Exclusive media rights across high-traffic zones
- End-to-end media planning, creative execution & maintenance
- Strategic placements in commercial, residential, and transit-heavy areas
- Scalable campaigns across formats and budgets
- Integration with digital campaigns for omnichannel impact
OOH + DOOH = Extended Brand Presence
We combine the power of static branding with dynamic digital innovations—offering flexible content scheduling, real-time updates, and location-based targeting for greater campaign relevance.
News
Two Decades of Trust. Unrivaled Reach.
With over 20 years of excellence, Prabhatam is a respected and influential name in the world of news broadcasting and media networking. Our legacy in delivering credible, timely, and impactful news content has cemented our position as a trusted media house in India.
From on-ground reporting to satellite distribution and digital news dissemination, we are committed to keeping the nation informed and empowered.
TV Channel Operations
- End-to-end news production
- Live coverage & event broadcasting
- Panel discussions & special reports
- Regional and national news reach
Digital News Platforms
- Web & app-based news portals
- Multimedia news stories (video, text, infographic)
- SEO-optimized content publishing
- Live stream integrations
Media Network & Partnerships
- Satellite uplink/downlink facilities
- Government-accredited media relations
- Tie-ups with local, national, and international agencies
News Syndication
- Content sharing with partner networks
- Real-time news feed services
- Customized bulletins for digital platforms
